Empowering Sustainable Building Practices: From Certification to Partnership
Pain Point: BREEAM sought to strengthen its brand positioning and strategy in the competitive green building certification market, where differentiation and clear value propositions are critical.
Unique Approach: Conducted comprehensive market research and stakeholder interviews to understand perceptions, pain points, and opportunities within the green building sector. Leveraged insights to refine BREEAM’s brand messaging, focusing on its unique strengths and benefits compared to competitors.
Insight: Recognized the need to highlight BREEAM’s unique position as an attainable certification for all levels of green buildings, from basic sustainability improvements to advanced ecological designs. BREEAM’s end-to-end partnership approach, which supports clients through the entire building lifecycle—from new construction to in-use certification—positions it as a trusted ally for building owners and investors. This approach enables continuous improvement and alignment with sustainability goals as properties and portfolios evolve. Additionally, BREEAM’s science-based approach to certification and sustainability ensures rigorous, evidence-based standards that drive real environmental benefits.
Outcome: Developed a refreshed brand strategy and positioning framework that emphasizes BREEAM’s comprehensive support, accessibility, and scientific rigor across various sustainability levels. This strategy enhanced brand recognition, clarified the value proposition, and supported increased market share by aligning BREEAM’s messaging with the evolving priorities of the construction and real estate industries.