Helping Microsoft envision how their sales and delivery process can plan and measure environmental and social impact metrics alongside financial returns for their customers.
Pain Point: The majority of Microsoft’s industry cloud teams were not actively contributing to the company’s sustainability efforts, leading to fragmented and siloed initiatives that limited overall impact and coherence.
Unique Approach: Brought together diverse stakeholders from across the industry clouds organization to co-create a unified sustainability vision. This collaborative process involved numerous stakeholder interviews and and opportunity synthesis to align various teams’ objectives with Microsoft’s broader sustainability goals.
Insight: Identified that integrating sustainability into the core business strategy could simultaneously enhance Microsoft’s sustainability impacts and support existing financial business priorities. This alignment would not only improve internal cohesion but also deliver better outcomes for customers, positioning Microsoft as a leader in sustainable business practices.
Outcome: Provided Microsoft with a vision, roadmap, and tangible tools architecture to align its business success with positive social and environmental contributions. The unified vision demonstrated a more cohesive approach to sustainability across the company, which could lead to more impactful and integrated sustainability initiatives that resonate both internally and with customers.