Retail & Consumer Goods Archives

Loyalty-boosting eco rewards program for L’Oreal

Linsey

Pain Point: L’Oréal sought to enhance its sustainability efforts by encouraging customers to make more eco-conscious choices while also strengthening its brand loyalty. Unique Approach: Leveraged environmental psychology insights, including the strategic use of social norms and behavioral triggers, to …

Eco Innovation / Retail & Consumer Goods / Sustainability

Reimagining the Shopping Bag

Linsey

Introducing Tote Check: An Accessible Solution to Single-Use Plastic Bag Pollution A response to the challenge of replacing the single use plastic shopping bag, I created Tote Check, a vision for a reusable shopping container system. The Tote Check system …