How Design Can Save The World

Leveraging Design to Foster Sustainable Behaviors: Insights and Frameworks for Creating Transformative Experiences

In a talk for IDSA Women in Design, I explored the role of design in promoting sustainable behaviors. By comparing sustainable choices with conventional options through the lens of user experience, I highlighted how businesses and designers can elevate the quality of experiences to encourage the adoption of sustainable practices. I also shared various frameworks aimed at crafting transformative sustainable experiences.